| Ellen Isaacs | ![]() |
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As someone who's been working in Silicon Valley for years, I found this book interesting for its insight into the history of the computer business and the strong personalities who created it. It highlighted for me how much an industry is shaped by the people and their peculiarities, and how the culture of an organization shapes its perception of and reaction to events. Still, Cringley's smug, know-it-all attitude detracted from the book and made me question the credibility of his analysis. He paints people in black and white strokes, often portraying the object of his ridicule as blind to the obviously correct course of action. Cringely is especially harsh on people he perceives as ego-driven and insecure, which, ironically, is just how he struck me. I suspect people who are not particularly tied into the computer culture won't find this worth reading. But if you are among those hooked on the computer industry and you can get past Cringely's attitude, the book has some useful insights, anecdotes, and facts.
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