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    Art of Innovation
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    First Break Rules
    Don't Make Me Think
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link to Amazon Don't Make Me Think
By Steve Krug
[Buy this book]

Review by Ellen Isaacs

Rating: +3
-4 -3 -2 -1   0 +1 +2 +3 +4

Don't Make Me Think is an excellent book for those designing web sites. It's a great title, and a great motto for designing any type of technology, not just web sites. Krug calls it "thinking" when you have to stop focusing on your task to figure out the web site, even if only for a few milliseconds.

The book is very well written in an engaging, informal style that feels more like a conversation than a lecture (not easy for a book that is essentially preaching). The layout is wonderful and follows its own advice. Each page is designed to make one good point, and the gazillions of images are simple, clear, and effective in supporting the points. Although a lot shorter (by design) than Jakob Nielsen's "Designing Web Usability," I found it provided a lot more specific, on-target advice -- both per pound and overall. Whereas Nielsen focuses mainly on page design and site design, Krug handles these as well as interaction design, which is missing from Nielsen's book. It has some good examples that you are encouraged to work through before looking at "the answers." It's a good technique. He also has a terrific section that lays out exactly how you conduct a usability test, from greeting the person to interpreting their behavior.

Sure, there's a lot more to learn about good web design and about usability testing, and probably some people will object that he doesn't do justice to the complexity of these professions. But I think this book does a great job of pointing you in the right direction with a lot of good, solid advice and some encouragement. It's short enough that you're inclined to read the whole thing, and compelling enough that it might really affect your designs.

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© 2005 Ellen Isaacs